fairlife Production Facility
Fairlife® has selected Webster, New York as its preferred location for a new production facility. The 745,000 square-foot facility is expected to create up to 250 new, high-paying jobs and will be built on 100 acres off Tebor Road in the eastern suburb of Rochester in Monroe County. The company, which is a subsidiary of The Coca-Cola Company, expects to break ground in the fall of 2023, subject to appropriate approvals and final diligence. The facility is slated to be operational by the end of 2025, with a total estimated project investment of $650 million.
The Alliance has been instrumental in coordinating local site selection efforts, assisting the property owner and the Town of Webster in marketing both the property and the community as a viable location for consideration by fairlife®. In addition to Webster’s high quality of life and strategic location, a key factor in the site selection process was the Town’s available infrastructure and its highly skilled operations staff that worked closely with fairlife® engineers to provide a viable, cost-effective path forward.
Webster Economic Access Project
In 2019, the Alliance secured $1,838,500 on behalf of the the Village of Webster to support the rehabilitation and reactivation of an existing, disinvested industrial roadway network currently under private ownership by Xerox Corporation. To facilitate investment and private sector job creation on the Xerox Campus, the Village desires to take dedication of 8.5 lane-miles of the roadway network, including three primary east-west corridors. The transfer to the public domain will maintain access for internal campus buildings, maintain mobility across the community, and will help facilitate redevelopment and reuse of underutilized campus assets. The Alliance continues to seek additional funding to support the rehabilitation of the roadways prior to the Village taking dedication. No time table for construction has been determined.
ECONOMIC ACCESS PROJECT WEBSITE
Sandbar Waterfront Revitalization
Since 2016, the Alliance has secured $4,536,589 on behalf of the Town of Webster for the design construction of the Sandbar Waterfront Revitalization Project, which includes shoreline resiliency, waterfront recreation, environmental restoration and interpretive/educational improvements along Lake Ontario and Irondequoit Bay. The Project will increase public access to the community's waterfront, and will include active and passive recreation spaces, a waterside restaurant building and boat dockage, environmental educational experiences, habitat improvements, boardwalks, a fishing pier, public restrooms and improved parking facilities interconnected via expanded waterside promenades. The Town intends to begin construction in 2022, with anticipated completion in late 2023 early 2024.
West Webster Hamlet Revitalization
In 2021, the Alliance secured $90,000 on behalf of the Town of Webster to develop a Revitalization Plan for the West Webster Hamlet. The Study will address two primary geographic areas: the West Webster Hamlet and the adjacent Route 404 Corridor. The study seeks strategies and recommendations to improve pedestrian safety and bolster economic opportunity within the historic West Webster Hamlet. The planning project will begin in March 2022.
WEST WEBSTER HAMLET PROJECT WEBSITE
Village North End Business District Revitalization
In 2021, the Alliance secured $203,000 on behalf of the Village of Webster for the creation of a Master Plan for the North End Business District (NEBD) in the Village of Webster. The NEBD is the center of the Village's industrial zone and is anchored by the western portions of the Xerox Webster Campus. The Study will build public consensus on future development patterns, including vacant/underutilized portions of the Xerox Campus. In particular, the Study will seek transportation, land use and development recommendations for strategic sites within and adjacent to Xerox, including over 1MSF of vacant buildings on ~200 acres within walking distance of the NEBD. The planning project will begin in July 2022.
Community, Environment and Education Network (CEEd)
Community leaders are seeking to further enhance the quality of life for residents by creating distinctive and memorable destinations within the community for residents, visitors and commerce. This will be accomplished by leveraging existing assets, resources and organizational capacity for development of a network of outdoor recreational and educational sites located throughout the Town and Village. The project is the outgrowth of Webster’s 2015 Community Investment Strategy, created by the Webster Economic Development Alliance on behalf of the Town, Village, School District and local businesses. Related focus areas of the Investment Strategy include Downtown Revitalization, Waterfront Revitalization, Recreation, Athletics and Tourism, and Community Identity. CEEd is a cross-cutting initiative that physically and figuratively links these focus areas across the community.